Stop Trying to Be Someone Else—It’s Killing Your Business Joy

Ever feel like you’re trying to win at business while playing by someone else’s rules?

You’re not alone. So many of us get caught in the trap of performing. We slip into invisible cloaks of “professionalism” or try to mimic the voices we think should lead. It’s like running a marathon in someone else’s shoes—blisters, burnout, and zero joy.

The truth? You weren’t meant to be a carbon copy. You were meant to be a category of one.

✨ Here’s the truth bomb we don’t hear enough:

When you align with your true self—quirks, off-key singing, late-night musings and all—your business gets clearer, braver, and way more fun.

Authenticity isn’t fluff. It’s a strategy. A superpower. And your not-so-secret sauce.

Here’s how to get real (and get results):

1. Get quiet and ask yourself: What really drives me?
   Not what looks good on a website. What matters to you?
2. What are your non-negotiable values?
   Write them down like your life depends on it. (Because your joy kind of does.)
3. Audit your business.
   Where are you “should-ing” all over yourself? Where can you infuse more you?

Because building a business that isn’t true to you is like ordering a kale salad when your soul wants pizza. It might look right, but inside you feel… meh.

When you build from your truth, you don’t just attract clients—you create connection. And that? That’s where the magic happens.

So I ask you:

🧭 What’s one way you’re going to show up more you this week?

And if you’re ready to ditch the masks for good, share this post with your people. Let’s build businesses that actually feel good from the inside out.